At Paul Smith we led seasonal concept direction, colour development, and print and textile design across both Paul Smith Jeans and the mainline collections.

Working within a brand that defines its own trends rather than following industry colour standards, we developed bespoke seasonal colour palettes from the ground up. Sourcing and dyeing custom shades to build distinctive colour stories unique to each collection.

Alongside palette creation, we designed original prints and textiles, all handcrafted and developed exclusively for the brand, ensuring each season carried Paul Smith’s signature sense of colour, character, and individuality..